Posted on January 5, 2019 by Vancouver Realtor - Axel Ziba PREC - Engel & Völkers
In our day and age, technology is routed in our daily lifestyle and living. As the technology improves, so as the real estate and Realtor's approach not only in Vancouver, but internationally. The easy access on internet, brings the world closer and the social media has tremendous impact on international real estate sales.
Real Estate Buyers
As a real estate buyer, the first thing to do when curious about the market is to login online and search randomly for that dream house for sale. According to data, 99% of real estate buyers now use online sources to search for homes for sale. This is not a small number to ignore. And this search can easily be done on their mobile device and in the palm of their hand using various mobile search apps.
As their realtor, when these buyers show interest on a certain property, my job is to research and investigate everything that is necessary as these information can help the buyers to determine their final decision.
With the new technology, many of these information can be obtained online by going through a correct channel. This is not only cost effective, but also extremely time saving.
In addition, if buyers are not in the same location, the real estate agents now can easily provide enough data and information and even receive their legal signature on a contract of purchase and sale.
I deal with many out of town purchasers. Not being able to be present to see the property is a big challenge. But technology has played helpful role. Now I have many choices like video Skype, 3D Matterport floor plan that can help buyers visualize themselves in the property even if they are not in the same location.
Real Estate Sellers
From the need of buyers above and the data source available, real estate sellers must adjust their marketing. As listing agent in Vancouver, my selling strategy is based on numbers and percentage and I consider every little detail even if the effect is small. In my presentation, I emphasize that even a small 1% exposure on a certain marketing tool, can sell their home to that 1 potential buyer.
In my approach for my seller clients we strategize every niche, and implement the technology to expose their property.
Using 3D floor plan, Video tour, arial drone footage, in addition to the traditional 2D floor plan and still photos, are necessary (depending on the property) to showcase their home beyond the local Vancouver home buyers.
As a computer graduate and IT person, I am familiar with how to optimize their property online in every possible channel. Social media is a great pillar to expose a property and a great marketing tool. In addition, search engines, and website optimization is another tool to attract many potential buyers.
Want to know more about my strategies on marketing your home? I'd be happy to discuss my personalized plan for your property. Contact me and I'd be happy to help you get the top value for your castle in a shortest time.
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